Keep It Simple Until Your Business Hits $100k

posted by Joshua Long

To help those under $100,000 that are overwhelmed with trying to figure out how to grow your business, the biggest advice I find myself repeating over and over is to keep it simple. No Facebook ads or webinar funnels or trip wires or Infusionsoft follow up sequences or SEO or podcasting or content campaigns. Stop …

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What’s Driving Your Business?

posted by Joshua Long

As a consultant I interact with business owners every day. And I’m insatiably curious about the businesses I buy from, so I end up in interesting conversations with their owners, too. Needless to say, I get to see behind the scenes of businesses of every type and size. The most fascinating thing to me about …

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What's Driving Your Business?

The $1 Million Trap

posted by Joshua Long

The Mountain Training School helps mountain enthusiasts become guides in the disciplines of rock climbing, skiing, and mountaineering. They have bases near Denali in Alaska, on Patagonia in Chile, and in Potes, Spain. They came to me after running into the $1 million growth plateau, looking for help getting the most out of the success …

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$1 Million Trap

Funnels = Growth

posted by Joshua Long

I’ve been in the camp of direct response marketing for almost a decade and the realization I had early on was that creating comprehensive funnels is where all the gold lies. Too many small businesses throw shit against the wall and are haphazard with their lead gen activities.

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Funnels = Growth